Emerging Technology: Ed Zander keynote · 2005-09-29 14:43

Pretty good, no great shakes, and slightly too much emphasis on content.

Note, this will be paraphrased, and is unchecked.
—-

Ed Zander
Motorola
Seamless mobility – next big thing

next generation sets of products

1 million mobile subs a day
800 million handsets a year
180 million US subs
passed landlines in US and India

ringtones – 10% of all music industry revenue
RCKR

no 1 phone manufacturer is no 1 digital camera seller [heh]

218 billion text messages in china

10% of under 13s in US have cellphones

1 in 10 have dropped regular phones in US

Korea – limitless TV viewing for $14 a month on mobiles

micropayments via mobile

unlocking car doors
home monitoring systems

most ubiquitous gadget [gadget!]

Disruptors
everything = digits
broadband = air
inteligence = everywhere
gives seamless mobility

on cusp of convergence

early stages of the mobile Internet – will be more impactful that fixed Internet

has to go to Korea, Japan, Asia, Europe to see what’s happening – networks are so much more advanced

WiMax

connect the physical world with cyberworld

visiting everyone with content

seemlesss mobility:
living
driving
working
moving

trying to break down the walls between these

Razr dock for car, transfers contacts into the dashboard for calling

wifi with cellular for enterprise

the Internet follows you, not you follow it

internet is available to:
anyone
any time
any device
any where
always on
and
network agnostic

comms ... with content

disruptive technologies
cellular and 802 to Wi4 (next gen Wi-anything, mesh networks)
voice or video or internet access to converged services
wireline copper to wireline FTTX
narrowband/switched telephony to broadband/VoIP
PTT to everything pushed (push-to-everything) [dammit, i was saying that years ago :/]
cellphones to seemless mobility devices

shows EVDO RAZR
generating live video on it

shows 3G RAZR (already in Europe)

shows pink RAZR [fugly]

PEBL – camera, video content, music content
RCKR – uses it on the weekends for its music
100 songs, it’s a restriction, but Flash can have 1000 songs
OTA downloads of music – especially with 3G
sounds just as good as an MP3 player

phone for Asia – A1000?

2-3 million lines of software [is this a good thing?]

SLVR – candybar – most of the world likes them
[nice, it’s almost superflat]
gonna go from 11 to 8 millimeters thick

Q – next year a 3g version
thin again
shows a music video – FMV [pretty good!]
if you’re in a meeting, and bored, you can watch videos! [argh!]

(pulls battery as he can’t stop it)

now can aim that at Yahoo or AIM users – not just for business
clips of ESPN or Disney or news

service with clips of CNN, ESPN, CNBC on Motorolas, not announced yet

RAZRWIRE glasses – Oakley, sunglasses with headset – voice activated (call …)
MP3 quality sound
get it smaller adn turn it stereo

lots of social experimentation to do

lots happening in the home

conditional access STBs to home media gateways/media content

broadcast/cable TV to Internet TV
proprietary cellphone software to open robust services-oriented software platform (Java/linux)

lots of VC, and startups in China and India

*****

is there a crisis for engineering in the US?
a crisis of innovation
us was the source of technology innovation
it’s not about outsorcing – china is educating, VC, Startups
need to get back to basics
man on the moon drove engineering
there were no restrictions on visas
not pushing science and math at grad schools
national programmesin this around the world

why would you study engineering when China is graduation 250,000 a year?
i don’t buy that – used to be engineer, doctor, lawyer
we’re not exciting young people
has to be passion for work
have to be able to attract people from outside too

the greatest enemy in the US was the massive bureaurocracy – can technology help?
helping first responders
self-forming mesh networks
the politics are a hot potato we have to avoid

must be privy to lots of new technology, how do you decide what to back?
got to take risks
being big carries a lot of excess
have venture programs in the company
and an external venture company
see companies like DEC – aren’t here any more – have to reinvent
need global engineering

massive change in China, how do you deal with the government of China (mentions dissidents)?
there were problems with Russia (interviewer – they were corrupt)
India is very democratic
you can start companies and innovate but there are controls
you don’t see it day to day
problems with IP with engineers in China (4000 employees, 2000 engineers)
every country in Asia has a Minister for Technology with a 10-15 year programme, sam for education

isn’t this just bureauocracy?
control is one thing, sometimes hard to find help in government
VCs now investing in Europe and other countries
50% of business outside the US
India, China, SE Asia, Russia, Latin america (Brazil), Nigeria

aren’t these just poorer countries?
no, they have people at all levels, and the volumes are large
you start selling a broader product line as GDP rises
our market is the young people

what do you do to reduce your dependence on energy?
looking at the supply chain

****
only licencee of Fairplay – MS is agressively selling their DRM tech. are we risking a monoculture?
licence both – DRM is influenced by customers (Verizon, Vodafone etc). have to be agnostic.
challenge with mobile internet – everyone want’s to be the monopoly – MS, Qualcomm, need to provide an open set of platofrms, OS models, DRM models

RCKR selling pretty well, despite mixed press – it’s not a nano!
we talk about convergence to one device, but in the future you’ll want several different devices, for going out, for work, need one phone number that follows you. need aggregation of music, video, content

problems in companies – mobiles becoming pervasive in workplaces
what technologies are in place for security for corporate users?
get requests to disable the camera – technology for in facilities to automatically disable
privacy and security are big challenges
what is the future for near field communications?
(Cap Gemini strategy officer)
already happening in certain places in the world
you’ll leave your wallet at home
early next year, a conected home product, can see the home on a mobile, and remote monitoring

are US business leaders able to influence other governments as a lever?
talk about CSR, take active responsibility
a manufacturer has a responsibility to returning to societies

comments

I like the comment about convergence to a single device; it seems obvious that you’d want all your data with you at all times, but there’s no reason that shouldn’t follow you from device to device as you use it.

I think what we really want is for our data to become separate from our handheld gizmos, and to interact with whatever we’re holding in a natural and appropriate manner. That frees the device UI and design from the onerous burden of having to be appropriate for too many uses and contexts.

Josh    29.09.05    #

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